Content Optimization: Use Your Customer’s Words

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SIMPLE MARKETING METHOD

Module 1	Course Introduction: Setting the Foundation	+
Lesson 1	Exercise Links and References
Lesson 2	Effective Learning Strategies: Maximize Your Course Benefits
Lesson 3	How to Generate and Drive Traffic to Destinations
Module 2	Understanding Your Client	+
Lesson 1	Exercise: Deep Dive Into Your Client Profile
Lesson 2	How to Gather Missing Client Profile Information
Lesson 3	Straight From the Source: The Importance of Customer Surveys
Lesson 4	Q&A: Do I Need to Understand My Existing Clients or My Ideal Clients?
Lesson 5	Q&A: Do I Need to Identify My Least Desirable Client?
Module 3	Content That Attracts Your Ideal Client	-
Lesson 1	How to Identify Client Needs and Wants
Lesson 2	The Ethical Use of Fear: Protecting Your Client
Lesson 3	Exercise: Create Content that Attracts, Engages, and Retains
Lesson 4	Content Optimization: Use Your Customer's Words
Lesson 5	Q&A: How to Write Effective Copy
Module 4	Destinations: Where to Send Your Clients	+
Lesson 1	Choosing a Destination You Control
Lesson 2	The 7 Things Your Destination Needs
Lesson 3	Exercise: Create Your Destination Draft
Lesson 4	Q&A: Do Effective Destinations All Look The Same?
Module 5	Generate Consistent Traffic to Grow Your Business	+
Lesson 1	Time or Money? When to Invest Each
Lesson 2	Exercise: Create Your "I Help" Statement
Lesson 3	Where Do Your Ideal Customers Hang Out?
Lesson 4	Get Started with Organic Traffic Sources
Lesson 5	Identifying the Best Paid Traffic Sources to Expand Your Business
Lesson 6	Q&A: Working Through an "I Help" Statement Together
Module 6	Putting It All Together	+
Lesson 1	Exercise: Know and Honor Your Self Worth
Lesson 2	Exercise: Invest in Your Own Success
Lesson 3	Thank You Message and Next Steps

Content Optimization: Use Your Customer’s Words

PO Box 115, Chardon, Ohio 44024

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