| Lesson 1 |
Exercise Links and References |
| Lesson 2 |
Effective Learning Strategies: Maximize Your Course Benefits |
| Lesson 3 |
How to Generate and Drive Traffic to Destinations |
| Lesson 1 |
Exercise: Deep Dive Into Your Client Profile |
| Lesson 2 |
How to Gather Missing Client Profile Information |
| Lesson 3 |
Straight From the Source: The Importance of Customer Surveys |
| Lesson 4 |
Q&A: Do I Need to Understand My Existing Clients or My Ideal Clients? |
| Lesson 5 |
Q&A: Do I Need to Identify My Least Desirable Client? |
| Lesson 1 |
How to Identify Client Needs and Wants |
| Lesson 2 |
The Ethical Use of Fear: Protecting Your Client |
| Lesson 3 |
Exercise: Create Content that Attracts, Engages, and Retains |
| Lesson 4 |
Content Optimization: Use Your Customer's Words |
| Lesson 5 |
Q&A: How to Write Effective Copy |
| Lesson 1 |
Choosing a Destination You Control |
| Lesson 2 |
The 7 Things Your Destination Needs |
| Lesson 3 |
Exercise: Create Your Destination Draft |
| Lesson 4 |
Q&A: Do Effective Destinations All Look The Same? |
| Lesson 1 |
Time or Money? When to Invest Each |
| Lesson 2 |
Exercise: Create Your "I Help" Statement |
| Lesson 3 |
Where Do Your Ideal Customers Hang Out? |
| Lesson 4 |
Get Started with Organic Traffic Sources |
| Lesson 5 |
Identifying the Best Paid Traffic Sources to Expand Your Business |
| Lesson 6 |
Q&A: Working Through an "I Help" Statement Together |
| Lesson 1 |
Exercise: Know and Honor Your Self Worth |
| Lesson 2 |
Exercise: Invest in Your Own Success |
| Lesson 3 |
Thank You Message and Next Steps |
